Download or read book The Emotional Construction of Morals written by Jesse Prinz and published by Oxford University Press. This book was released on 2007-11-22 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesse Prinz presents a bravura argument for highly controversial claims about morality, which go to the heart of our understanding of ourselves. He argues that moral values are based on emotional responses, and that these are inculcated by culture, not hard-wired through natural selection. These two claims support a form of moral relativism.