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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other w
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As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer
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Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and la
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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expa
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful,
