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Type: BOOK - Published: 2018-10-18 - Publisher: Le Génie Editeur
Dans un marché touristique et hôtelier en pleine évolution, cet ouvrage tente d'apporter une suite logique entre les différents concepts et pratiques et ten
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Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
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Pages: 662
Type: BOOK - Published: 2007 - Publisher: Prentice Hall
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l
Language: en
Pages: 435
Pages: 435
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin
