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Marketing Research

Marketing Research
Author :
Publisher :
Total Pages : 929
Release :
ISBN-10 : 0136094236
ISBN-13 : 9780136094234
Rating : 4/5 (36 Downloads)
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Book Synopsis Marketing Research by : Naresh K. Malhotra

Download or read book Marketing Research written by Naresh K. Malhotra and published by . This book was released on 2010 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.


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For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This graduate marketing research text presents a comprehensive