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Language: en
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Type: BOOK - Published: 2011-07-20 - Publisher: John Wiley & Sons
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.
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Type: BOOK - Published: 2011-09-26 - Publisher: John Wiley & Sons
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization
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'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It
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Type: BOOK - Published: 2013-10-31 - Publisher: Routledge
Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service,
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2011 - Publisher: Amacom
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guid
