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Marketing Places
Language: en
Pages: 403
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002-01-15 - Publisher: Simon and Schuster

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and
Marketing Tourism Places
Language: en
Pages: 314
Authors: Gregory John Ashworth
Categories: Business & Economics
Type: BOOK - Published: 2012-12-05 - Publisher: Routledge

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust
Marketing Countries, Places, and Place-associated Brands
Language: en
Pages: 392
Authors: Papadopoulos, Nicolas
Categories: Business & Economics
Type: BOOK - Published: 2021-09-14 - Publisher: Edward Elgar Publishing

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
Marketing Asian Places
Language: en
Pages: 484
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons

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At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and s
Selling Places
Language: en
Pages: 292
Authors: Stephen Ward
Categories: Architecture
Type: BOOK - Published: 2005-10-09 - Publisher: Routledge

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Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Bri