Related Books

Marketing Management 3rd edn PDF eBook
Language: en
Pages: 977
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subje
Marketing Management, 3rd edn, eBook PDF
Language: en
Pages: 720
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2014-09-24 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional mark
Marketing Management for Nonprofit Organizations
Language: en
Pages: 304
Authors: Adrian Sargeant
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Marketing Management for Non-Profit Organizations provides a comprehensive overview of the theory behind non-profit marketing, and analyses key non-profit secto
Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2019 - Publisher:

DOWNLOAD EBOOK

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successf