Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.