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This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management c
Managing Intellectual Property Rights
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There are four distinct types of intellectual property: patents, copyrights, trademarks, and trade secrets. This practical, systematic book is designed to help
Towards Intellectual Property Rights Management
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This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, incl
Intellectual Property Rights Management
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP
Intellectual Property Strategy
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This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practi