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Managing Brands in 4D

Managing Brands in 4D
Author :
Publisher : Emerald Group Publishing
Total Pages : 242
Release :
ISBN-10 : 9781787561038
ISBN-13 : 1787561038
Rating : 4/5 (38 Downloads)
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Book Synopsis Managing Brands in 4D by : Jacek Pogorzelski

Download or read book Managing Brands in 4D written by Jacek Pogorzelski and published by Emerald Group Publishing. This book was released on 2018-06-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


Managing Brands in 4D Related Books

Managing Brands in 4D
Language: en
Pages: 242

Managing Brands in 4D

Authors: Jacek Pogorzelski
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Managing Brands
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Authors: Alexander Chernev
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Brands are one of the company’s most valuable assets. Brands benefit customers by creating value that goes beyond the product and service aspects of the offer
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EBOOK: Managing Brands

Authors: LAFORET, SYLVIE
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EBOOK: Managing Brands
Power Brands
Language: en
Pages: 296

Power Brands

Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2007-03-26 - Publisher: Wiley-VCH

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Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and ma
Managing Brand Equity
Language: en
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Managing Brand Equity

Authors: David A. Aaker
Categories: Business & Economics
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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,