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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champio
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A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sur
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"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly sho
Writing Compelling Business Cases: Methods, Tools and Templates for Writing and Presenting a Brilliant Business Case
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A Business Case is a decision-making tool. Business Case authors therefore have a responsibility to write a Business Case that balances brevity with clarity, in
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Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what p