Download or read book Media Relations and the Modern First Lady written by Lisa M. Burns and published by Lexington Books. This book was released on 2022-03-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.