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This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign.
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Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process wit
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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p
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Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m
Marketing and Social Media
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum