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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio
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Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and othe
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Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m
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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign or
