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Short Introduction to Strategic Management

Short Introduction to Strategic Management
Author :
Publisher : Cambridge University Press
Total Pages : 317
Release :
ISBN-10 : 9781107031364
ISBN-13 : 1107031362
Rating : 4/5 (64 Downloads)
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Book Synopsis Short Introduction to Strategic Management by : Torben Juul Andersen

Download or read book Short Introduction to Strategic Management written by Torben Juul Andersen and published by Cambridge University Press. This book was released on 2013-08 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.


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Short Introduction to Strategic Management
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Short Introduction to Strategic Management

Authors: Torben Juul Andersen
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Type: BOOK - Published: 2013-08 - Publisher: Cambridge University Press

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Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.
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This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing s
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Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming fiel
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Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples