Related Books

Informative Advertising with Differentiated Products
Language: en
Pages: 31
Authors: Gene M. Grossman
Categories: Advertising
Type: BOOK - Published: 1982 - Publisher:

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Informative Advertising and Consumer Search in a Differentiated-products Duopoly
Language: en
Pages: 17
Authors: Levent Çeli̊k (Ph.D.)
Categories:
Type: BOOK - Published: 2007 - Publisher:

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Informative Advertising and Consumer Search in a Differentiated-Products Duopoly
Language: en
Pages: 22
Authors: Levent Celik
Categories:
Type: BOOK - Published: 2008 - Publisher:

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This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is costless. If consumers are fully rational,
Informative Advertising and Product Differentiation
Language: en
Pages: 35
Authors: Charalambos Christou
Categories: Advertising
Type: BOOK - Published: 2003 - Publisher:

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Informative Advertising
Language: en
Pages: 54
Authors: D. A. Soberman
Categories: Advertising
Type: BOOK - Published: 2000 - Publisher:

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