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Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities shou
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Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being rep
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In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of pr
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Pages: 310
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Type: BOOK - Published: 1992 - Publisher: John Wiley & Sons
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading co