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Improving Your Measurement of Customer Satisfaction
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Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about ho
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Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l
The Handbook of Customer Satisfaction and Loyalty Measurement
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Improving Your Measurement of Customer Satisfaction
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Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about ho