Related Books

Impacts of Online Advertising on Business Performance
Language: en
Pages: 262
Authors: Semerádová, Tereza
Categories: Business & Economics
Type: BOOK - Published: 2019-11-22 - Publisher: IGI Global

DOWNLOAD EBOOK

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Online Marketing for Professional Services
Language: en
Pages: 170
Authors: Lee W. Frederiksen
Categories: Business & Economics
Type: BOOK - Published: 2012-06 - Publisher:

DOWNLOAD EBOOK

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Language: en
Pages: 1865
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Innovations in Digital Branding and Content Marketing
Language: en
Pages: 311
Authors: Das, Subhankar
Categories: Business & Economics
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A