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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Global Place Branding Campaigns across Cities, Regions, and Nations
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Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
Destination Branding for Small Cities
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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
An Insider's Guide to Place Branding
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Competitive Identity
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their