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How Brands Become Icons
Language: en
Pages: 282
Authors: D. B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t
How Brands Become Icons
Language: en
Pages: 282
Authors: Douglas B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Harvard Business Press

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“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book
Cultural Strategy
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Type: BOOK - Published: 2010-10-28 - Publisher: Oxford University Press

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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno
What Great Brands Do
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Primalbranding
Language: en
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Authors: Patrick Hanlon
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Type: BOOK - Published: 2006-01-24 - Publisher: Simon and Schuster

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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p