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Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brough
How Advertising Works
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Categories: Business & Economics
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John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sale
Made You Look
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Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and w
The Global Brand
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A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran
Advertising and the Mind of the Consumer
Language: en
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Provides insight into the mind of both the consumer and the creators of advertisements by looking at the tricks successful advertisers use and how and why some