Jazz Sells: Music, Marketing, and Meaning

Jazz Sells: Music, Marketing, and Meaning
Author :
Publisher : Routledge
Total Pages : 262
Release :
ISBN-10 : 9781317699798
ISBN-13 : 1317699793
Rating : 4/5 (98 Downloads)

Book Synopsis Jazz Sells: Music, Marketing, and Meaning by : Mark Laver

Download or read book Jazz Sells: Music, Marketing, and Meaning written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.


Jazz Sells: Music, Marketing, and Meaning Related Books

Jazz Sells: Music, Marketing, and Meaning
Language: en
Pages: 262
Authors: Mark Laver
Categories: Music
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

DOWNLOAD EBOOK

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio
The Fierce Urgency of Now
Language: en
Pages: 327
Authors: Daniel Fischlin
Categories: Music
Type: BOOK - Published: 2013-06-14 - Publisher: Duke University Press

DOWNLOAD EBOOK

The Fierce Urgency of Now links musical improvisation to struggles for social change, focusing on the connections between the improvisation associated with jazz
Next Generation of Internet of Things
Language: en
Pages: 734
Authors: Raghvendra Kumar
Categories: Technology & Engineering
Type: BOOK - Published: 2021-06-14 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book includes selected papers from the International Conference on Next Generation of Internet of Things (ICNGIoT 2021), organized by the Department of Com
Consumer Behaviour
Language: en
Pages: 553
Authors: Michael Solomon
Categories: Business & Economics
Type: BOOK - Published: 2012-10-24 - Publisher: Pearson Higher Education AU

DOWNLOAD EBOOK

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence t
History of Electric Cars
Language: en
Pages: 512
Authors: Nigel Burton
Categories: Transportation
Type: BOOK - Published: 2013-06-30 - Publisher: Crowood

DOWNLOAD EBOOK

One hundred years ago electric cars were the most popular automobiles in the world. In the late nineteenth century and at the start of the twentieth century, th