Download or read book High Performance Branch Banking written by Dwight S. Ritter and published by Richard d Irwin. This book was released on 1996 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to sell banking product effectively, sell at every opportunity, and sell to every customer must be front and center in all employees' minds. In High Performance Branch Banking acclaimed author and retail banking consultant Dwight Ritter presents his outline for creating and managing a successful sales-oriented bank branch, one that satisfies customers with service and product choices, while upper management is more than satisfied with production. Ritter defines the branch manager's primary duties as sales, service, planning, human resource development, and operations. The sales/service function is too important to be misunderstood or neglected. The majority of High Performance Branch Banking addresses this vital area.