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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
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Type: BOOK - Published: 2009-05-29 - Publisher: Jones & Bartlett Learning
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, b
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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
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Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too littl
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Pages: 515
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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This
