Download or read book Harvard Business Review Case Study written by Marcel Heide and published by GRIN Verlag. This book was released on 2008-11 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Economics / Business: Business Management, Corporate Governance, grade: 1.9, Napier University Edinburgh (Napier University Business School), course: International Business Strategy, 4 entries in the bibliography, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.