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Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Language: en
Pages: 392
Pages: 392
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Language: en
Pages: 650
Pages: 650
Type: BOOK - Published: 2004 - Publisher: Edward Elgar Publishing
Contributors from Europe, the US, Brazil, Australia, and New Zealand offer extensive advice to scholars of international business who are embarking on a researc
Language: en
Pages: 788
Pages: 788
Type: BOOK - Published: 2010-08-19 - Publisher: SAGE
The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles a
