Related Books

Handbook of Public Relations
Language: en
Pages: 820
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

DOWNLOAD EBOOK

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in
The Public Relations Handbook
Language: en
Pages: 377
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

DOWNLOAD EBOOK

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
The SAGE Handbook of Public Relations
Language: en
Pages: 793
Authors: Robert Lawrence Heath
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE

DOWNLOAD EBOOK

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is
Handbook of Public Relations
Language: en
Pages: 824
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

DOWNLOAD EBOOK

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey