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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious
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Consumer-Brand Relationships
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The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi
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Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has chang
Handbook of Research on Retailer-Consumer Relationship Development
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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t