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Hallyu 2.0

Hallyu 2.0
Author :
Publisher : University of Michigan Press
Total Pages : 277
Release :
ISBN-10 : 9780472052523
ISBN-13 : 0472052527
Rating : 4/5 (23 Downloads)
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Book Synopsis Hallyu 2.0 by : Sangjoon Lee

Download or read book Hallyu 2.0 written by Sangjoon Lee and published by University of Michigan Press. This book was released on 2015-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave


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Hallyu 2.0
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The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave
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While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed
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This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T
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Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as
Hallyu 2.0
Language: en
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Authors: Sangjoon Lee
Categories: Social Science
Type: BOOK - Published: 2015-06-01 - Publisher: University of Michigan Press

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Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologi