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Sport Marketing in a Global Environment
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Pages: 272
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Sports Marketing
Language: en
Pages: 306
Authors: Sean Ennis
Categories: Business & Economics
Type: BOOK - Published: 2020-11-14 - Publisher: Springer Nature

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Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports
Global Sport Marketing
Language: en
Pages: 210
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat
Global Sport Management
Language: en
Pages: 305
Authors: Brenda G. Pitts
Categories: Sports & Recreation
Type: BOOK - Published: 2016-12-08 - Publisher: Routledge

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The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-
Contemporary Sport Marketing
Language: en
Pages: 263
Authors: James J. Zhang
Categories: Sports & Recreation
Type: BOOK - Published: 2017-02-17 - Publisher: Routledge

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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of th