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Global Observations of the Influence of Culture on Consumer Buying Behavior
Language: en
Pages: 375
Authors: Sarma, Sarmistha
Categories: Business & Economics
Type: BOOK - Published: 2017-07-13 - Publisher: IGI Global

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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need
Handbook of Culture and Consumer Behavior
Language: en
Pages: 288
Authors: Sharon Ng
Categories: Psychology
Type: BOOK - Published: 2015-03-10 - Publisher: Oxford University Press

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing gl
Handbook of Research on Multicultural Perspectives on Gender and Aging
Language: en
Pages: 361
Authors: Pande, Rekha
Categories: Psychology
Type: BOOK - Published: 2018-04-27 - Publisher: IGI Global

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As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of one’s self and help
Understanding Gender in the African Context
Language: en
Pages: 250
Authors: Kurebwa, Jeffrey
Categories: Social Science
Type: BOOK - Published: 2020-04-10 - Publisher: IGI Global

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One of the most significant dimensions of gender studies is that it is political. It raises questions about power in society and how and why power is differenti
Assessing and Averting the Prevalence of Mass Violence
Language: en
Pages: 271
Authors: Daly, Sarah E.
Categories: Social Science
Type: BOOK - Published: 2018-09-14 - Publisher: IGI Global

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Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when