Related Books

Global Luxury
Language: en
Pages: 287
Authors: Pierre-Yves Donzé
Categories: Business & Economics
Type: BOOK - Published: 2017-10-05 - Publisher: Springer

DOWNLOAD EBOOK

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed t
Global Luxury Trends
Language: en
Pages: 320
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Springer

DOWNLOAD EBOOK

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Global Luxury Trends
Language: en
Pages: 275
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Springer

DOWNLOAD EBOOK

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Luxury in Global Perspective
Language: en
Pages: 343
Authors: Karin Hofmeester
Categories: Business & Economics
Type: BOOK - Published: 2016-11-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of
International Luxury Brand Strategy
Language: en
Pages: 251
Authors: Pierre Xiao Lu
Categories: Business & Economics
Type: BOOK - Published: 2021-11-21 - Publisher: Routledge

DOWNLOAD EBOOK

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop