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Managing Brands in 4D

Managing Brands in 4D
Author :
Publisher : Emerald Group Publishing
Total Pages : 248
Release :
ISBN-10 : 9781787561021
ISBN-13 : 178756102X
Rating : 4/5 (21 Downloads)
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Book Synopsis Managing Brands in 4D by : Jacek Pogorzelski

Download or read book Managing Brands in 4D written by Jacek Pogorzelski and published by Emerald Group Publishing. This book was released on 2018-06-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


Managing Brands in 4D Related Books

Managing Brands in 4D
Language: en
Pages: 248

Managing Brands in 4D

Authors: Jacek Pogorzelski
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
4-D Branding
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4-D Branding

Authors: Thomas Gad
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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics -
Customer Experience Branding
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Customer Experience Branding

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Categories: Business & Economics
Type: BOOK - Published: 2016-09-03 - Publisher: Kogan Page Publishers

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The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now
Branding Governance
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Branding Governance

Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2007-04-04 - Publisher: John Wiley & Sons

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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the f
Permission Marketing
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Pages: 256

Permission Marketing

Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is