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Direct Marketing Management

Direct Marketing Management
Author :
Publisher : Prentice Hall International (UK)
Total Pages : 472
Release :
ISBN-10 : 0130804347
ISBN-13 : 9780130804341
Rating : 4/5 (47 Downloads)
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Book Synopsis Direct Marketing Management by : Mary Lou Roberts

Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.


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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
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"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th