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A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has
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Type: BOOK - Published: 2015-06-19 - Publisher: Routledge
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
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Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By
Language: en
Pages: 568
Pages: 568
Type: BOOK - Published: 2015-05-19 - Publisher: Springer
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl
