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Global Marketing Management

Global Marketing Management
Author :
Publisher : Wiley
Total Pages : 756
Release :
ISBN-10 : 0471592889
ISBN-13 : 9780471592884
Rating : 4/5 (89 Downloads)
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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by Wiley. This book was released on 1998-01-23 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising the multilateral (global) nature of marketing, this book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.


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