Download or read book Driving Traffic and Customer Activity Through Affiliate Marketing written by Singh, Surabhi and published by IGI Global. This book was released on 2017-06-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.