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The performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future gro
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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere