Download or read book Development Communication in Directed Social Change written by Srinivas R. Melkote and published by . This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, the authors address one, some, or many of the following: documenting, studying, analyzing, constructing, and deconstructing the role and place of development communication scholarship and practice in directed social change. Importantly, this volume attempts to re-conceptualize and re-operationalize the real meaning and goal of development today and then proceeds to look at development communication scholarship and practice in terms of its fit and niche within a more appropriate goal of directed social change." --Publisher's website.