Personalization

Personalization
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1933360402
ISBN-13 : 9781933360409
Rating : 4/5 (02 Downloads)

Book Synopsis Personalization by : Patricia A. Sorce

Download or read book Personalization written by Patricia A. Sorce and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.


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