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Cybermarketing Essentials for Success
Language: en
Pages: 284
Authors: Craig Settles
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher:

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Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing s
Digital Marketing Essentials
Language: en
Pages: 0
Authors: Victor Akinkunmi
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Type: BOOK - Published: 2023-03-09 - Publisher: Independently Published

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Are you struggling to navigate the ever-changing landscape of digital marketing? Do you feel overwhelmed by the endless array of platforms and tools at your dis
The Service-Dominant Logic of Marketing
Language: en
Pages: 468
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
Journal of Marketing
Language: en
Pages: 556
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Cybermarketing
Language: en
Pages: 372
Authors: Pauline Bickerton
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know