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Relationship Marketing

Relationship Marketing
Author :
Publisher : Basic Books
Total Pages : 260
Release :
ISBN-10 : 0201622408
ISBN-13 : 9780201622409
Rating : 4/5 (08 Downloads)
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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.


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Relationship Marketing
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Authors: Regis Mckenna
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Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
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'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and
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Customer Relationship Marketing

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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this