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CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY
Language: en
Pages: 264
Authors: James Seligman
Categories: Business & Economics
Type: BOOK - Published: 2018-09-19 - Publisher: Lulu.com

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Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of
Customer Experience Management
Language: en
Pages: 268
Authors: Bernd H. Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2010-07-09 - Publisher: John Wiley & Sons

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In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by intro
Customer Experience Management
Language: en
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Authors: Nihat Tavşan
Categories: Business & Economics
Type: BOOK - Published: 2018-05-07 - Publisher: Tasora Books

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We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. T
CX That Sings: An Introduction to Customer Journey Mapping
Language: en
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Type: BOOK - Published: 2019-01-15 - Publisher: Jennifer Clinehens

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4.5/5 star rating on Goodreads - Includes FREE access to online resources with large, full-color downloadable images of all example Journey Maps and Personas -
The Customer Experience Manual
Language: en
Pages: 189
Authors: Alan Pennington
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Type: BOOK - Published: 2016-09-14 - Publisher: Pearson UK

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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Exp