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Cross-Media Communications
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Pages: 296
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Categories: Education
Type: BOOK - Published: 2010 - Publisher: Lulu.com

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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation
Cross-media Promotion
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Pages: 356
Authors: Jonathan Hardy
Categories: Art
Type: BOOK - Published: 2010 - Publisher: Peter Lang

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"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m
Communicative Figurations
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Authors: Andreas Hepp
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-11-27 - Publisher: Springer

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This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. Wit
Leveraging Mobile Media
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Authors: Valerie Feldmann
Categories: Business & Economics
Type: BOOK - Published: 2006-03-30 - Publisher: Springer Science & Business Media

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunitie
A Dictionary of Media and Communication
Language: en
Pages: 722
Authors: Daniel Chandler
Categories: Performing Arts
Type: BOOK - Published: 2016-08-17 - Publisher: Oxford University Press

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The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, en