Related Books

International Marketing and the Country of Origin Effect
Language: en
Pages: 225
Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
Country-of-Origin Effect in International Business
Language: en
Pages: 283
Authors: Anna Grudecka
Categories: Business & Economics
Type: BOOK - Published: 2023-10-20 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid produ
Internationalization of Emerging Economies and Firms
Language: en
Pages: 465
Authors: M. Marinov
Categories: Business & Economics
Type: BOOK - Published: 2011-11-30 - Publisher: Springer

DOWNLOAD EBOOK

Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the
International Strategic Management of Brands and Online Firms
Language: en
Pages: 231
Authors: Carolina Sinning
Categories: Business & Economics
Type: BOOK - Published: 2022-07-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational cor
Product-Country Images
Language: en
Pages: 504
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

DOWNLOAD EBOOK

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin