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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem
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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Complex, Intelligent and Software Intensive Systems
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This book includes the proceedings of the 15th International Conference on Complex, Intelligent, and Software Intensive Systems, which took place in Asan, Korea
Handbook on Digital Business Ecosystems
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This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for