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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
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Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers ac
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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
