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Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across diffe
Artificial Intelligence Marketing and Predicting Consumer Choice
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The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wid
The Paradox of Choice
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Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k
Emotions, Advertising and Consumer Choice
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The Consumer's Guide to Effective Environmental Choices
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From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship bet