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Consumer Behavior and Marketing Strategy
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Authors: J. Paul Peter
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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, soc
Consumer Behavior
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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications
Buyer Behavior in Marketing Strategy
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This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie
EBOOK Consumer Behaviour
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Authors: Pascale Quester
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Type: BOOK - Published: 2015-03-06 - Publisher: McGraw-Hill Education Australia

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This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the
Consumer Behavior in Marketing Strategy
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Authors: John A. Howard
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